Objective: Capitalize on the resurgence of Dr. Martens among young people by reintroducing the values they represent to an older audience.
Idea: Remind older users of Dr. Martens that despite the world changing around them, Dr. Martens have remained true to their values.
Executions: Commercial script, print
Created by Ian Katan
Project in progress, more work coming soon.
“Some Things Never Change”
:60 Script
Change is all around us, they say. They say change is inevitable. That it is necessary.
They say that change moves fast. That what worked before, won’t work now.
We disagree.
You know what it means to take a stand. That hasn’t changed.
You haven’t forgotten what it means to make a difference, to set a new course, to make something your own.
You haven’t forgotten what it means to hold your ground, to break the rules, to fight for something you believe in.
So sure, some things may change. But some things stay exactly the same.
